Clicked and Microsoft Clarity aren't really the same kind of tool, and it's worth being upfront about that. Clarity records sessions and builds heatmaps so you can watch how people use a page - it's free and genuinely good at that. Clicked tells you which traffic sources produce revenue and conversions. One is about on-page behaviour, the other about where your money comes from. Plenty of teams run both.
| Clicked | Microsoft Clarity | |
|---|---|---|
| Revenue & conversions by source | Yes | No |
| Free plan | Yes10k/mo free | Yesfully free |
| Cookieless · no consent banner | Yes | No |
| Try without signing up | Yes | No |
| Open source | No | No |
| Self-hostable | No | No |
| Built for | Revenue & conversions by source, for stores and anyone buying traffic | Heatmaps & session recordings |
Competitor details are our reading of each product at the time of writing, kept to broad, stable facts. Products change - check each vendor's own site for specifics.
Your question is which traffic sources make money, not how a visitor moved around one page. Clarity and Clicked answer different questions and pair well together.
Your question is how people behave on a page - heatmaps, scroll depth, session replays - and you don't need traffic-source revenue attribution.
One line on your site. No cookie banner, no signup to try. Clicked reads the ad pixels and cart you already have and shows revenue, conversions and conversion rate by source - live.
A completely free heatmap and session-recording tool from Microsoft. It shows how visitors move, click and scroll on a page - excellent for spotting UX friction. It's about on-page behaviour, not traffic sources or revenue, and it uses cookies.
Best for: Anyone who wants free heatmaps and session recordings to see exactly where visitors hesitate, rage-click or drop off on a page.
Not exactly - they do different jobs. Clarity gives you heatmaps and session recordings of on-page behaviour; Clicked gives you revenue and conversions by traffic source. If you specifically want to know which ads and channels make money, Clicked is the better fit; if you want to watch how people use a page, keep Clarity. Many teams use both.
Yes, Clarity is fully free. Clicked also has a free plan (10,000 pageviews a month, no card), so cost isn't the deciding factor between them - what you're trying to learn is. Clarity answers 'how do people behave here', Clicked answers 'which traffic pays'.
No - Clarity is a behaviour tool (heatmaps and recordings), not a revenue-attribution tool. Clicked is built specifically to show revenue, conversions and conversion rate by traffic source.
Money-first analytics for stores and anyone buying traffic. Know what pays, skip the cookie banner.