Calculate return on ad spend (ROAS) from revenue and spend, see your ACoS, and find the break-even ROAS for your profit margin. Free, client-side, nothing stored.
ROAS = Revenue ÷ Ad spend · Break-even ROAS = 1 ÷ Profit margin
Clicked reads the ad pixels and cart you already have and shows real revenue, conversions and ROAS by source - live, from one line on your site. No cookie banner, no signup to try.
ROAS (return on ad spend) is the revenue you earn for every $1 you spend on ads. A ROAS of 4x means $4 back per $1 in. It's the single most quoted number in performance marketing - but the ROAS your ad platform reports counts every channel's last click, so it usually overstates the truth. Enter revenue and spend for the honest figure, and add your margin to see the ROAS you actually need to break even.
The only ROAS that matters is one above your break-even point. Break-even ROAS is 1 ÷ your profit margin, so a 40% margin needs a 2.5x ROAS just to avoid losing money; anything above that is profit. A 'good' 3x ROAS on a 25% margin (break-even 4x) is actually losing you money.
Meta, Google and TikTok each take last-click credit for the same sale, so their ROAS figures added together can far exceed your true blended return. Your real, de-duplicated ROAS - revenue divided by total spend across all channels - is almost always lower. Clicked shows the blended, honest version by source.
ROAS compares revenue to ad spend only. ROI (return on investment) accounts for all costs - product, shipping, fees, overhead - so it reflects actual profit. ROAS is a speed gauge; ROI is the bank balance. Use break-even ROAS to bridge the two.
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