Calculate conversion rate from conversions and visitors, and see how many visitors it takes to make one sale. Free, runs in your browser.
Conversion rate = (Conversions ÷ Visitors) × 100
Clicked reads the ad pixels and cart you already have and shows real revenue, conversions and CONVERSION RATE by source - live, from one line on your site. No cookie banner, no signup to try.
Conversion rate is the percentage of visitors who take the action you care about - a purchase, a signup, a lead. It's conversions divided by visitors. It's the hinge between traffic and revenue: doubling conversion rate is the same as doubling traffic, for free. The catch is that a blended rate hides which sources actually convert, which is exactly what Clicked breaks out.
For ecommerce, 2-3% is a common average, with strong stores at 4-5%+ and lead-gen pages often higher. But averages mislead: your paid-social visitors and your email visitors can convert at completely different rates, so the useful number is conversion rate by source.
Fix the highest-friction step first: page speed, clear value, trust signals, a simpler checkout. Then test one change at a time and measure it. Improving conversion rate lifts revenue from traffic you're already paying for, which is why it's usually cheaper than buying more clicks.
Because intent differs. Someone searching your brand converts far better than someone who tapped a display ad. A blended conversion rate averages these away; splitting it by source shows where your money actually turns into sales - and where it leaks.
Money-first analytics for stores and anyone buying traffic. Know what pays, skip the cookie banner.