Calculate average order value (AOV) from total revenue and number of orders. Free, client-side, nothing stored.
AOV = Total revenue ÷ Number of orders
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AOV (average order value) is the typical amount a customer spends per order: revenue divided by orders. It's a lever most stores under-use - lifting AOV with bundles, thresholds for free shipping or upsells raises revenue without spending a cent more on traffic. It also sets how much you can afford to pay to acquire a customer.
AOV determines how much you can profitably spend to win a customer. A higher AOV means each conversion is worth more, so you can outbid competitors on ads and still make money. It's one of the few numbers you can move without increasing traffic.
Bundle complementary products, set a free-shipping threshold just above your current AOV, offer volume discounts, and add relevant upsells and cross-sells at checkout. Small, well-targeted nudges add up across every order.
Yes - customers from different channels often spend differently. If your email buyers have a far higher AOV than your paid-social buyers, that changes how much each channel is really worth. Clicked shows AOV and revenue by source automatically.
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