Matomo and Clicked sit at opposite ends of the effort-versus-depth trade-off. Matomo gives you a full, GA-equivalent analytics platform you can own and self-host - enormously capable, and correspondingly more to set up and run. Clicked gives you one line of code and an immediate revenue-by-source view, with no server to manage. Which is right depends entirely on how much you want to operate yourself.
| Clicked | Matomo | |
|---|---|---|
| Revenue & conversions by source | Yes | Some |
| Free plan | Yes10k/mo free | Someself-host |
| Cookieless · no consent banner | Yes | Some |
| Try without signing up | Yes | Some |
| Open source | No | Yes |
| Self-hostable | No | Yes |
| Built for | Revenue & conversions by source, for stores and anyone buying traffic | Full GA-style analytics with data ownership |
Competitor details are our reading of each product at the time of writing, kept to broad, stable facts. Products change - check each vendor's own site for specifics.
You'd rather paste one line and immediately see revenue by source than stand up, configure and maintain a full analytics server.
You need a full-featured, self-hosted analytics platform with complete data ownership and GA-style depth, and you have the technical capacity to run it.
One line on your site. No cookie banner, no signup to try. Clicked reads the ad pixels and cart you already have and shows revenue, conversions and conversion rate by source - live.
The most complete open-source Google Analytics replacement. Self-host it for full data ownership or use their cloud. Powerful and GA-like - which also means it's heavier to run, configure and maintain than a drop-in tool.
Best for: Organisations that want a complete, GA-equivalent analytics suite they fully own and can self-host, and have the resources to run and configure it.
No - Clicked is a hosted product, not open source or self-hostable. If full data ownership and self-hosting are essential to you, Matomo is the better fit. If you'd rather paste one line and never run infrastructure, that's where Clicked is easier.
Clicked, by a wide margin - it's a single line of code with nothing to host or configure. Matomo's cloud is straightforward too, but self-hosting Matomo involves running and maintaining a server and database.
Matomo has ecommerce reports that can attribute revenue, but it takes configuration. Clicked is built around revenue and conversion rate by source out of the box, reading the pixels and cart you already have.
Money-first analytics for stores and anyone buying traffic. Know what pays, skip the cookie banner.