Umami and Clicked are both cookieless, but they ask different things of you and answer different questions. Umami is free and open-source if you're willing to host and maintain it, and it shows you pageviews and visitors. Clicked is hosted - one line, nothing to run - and shows revenue and conversion rate by source. The choice comes down to whether you want to own the infrastructure and whether you need the money view.
| Clicked | Umami | |
|---|---|---|
| Revenue & conversions by source | Yes | No |
| Free plan | Yes10k/mo free | Someself-host |
| Cookieless · no consent banner | Yes | Yes |
| Try without signing up | Yes | Some |
| Open source | No | Yes |
| Self-hostable | No | Yes |
| Built for | Revenue & conversions by source, for stores and anyone buying traffic | Self-hosted, private pageview stats |
Competitor details are our reading of each product at the time of writing, kept to broad, stable facts. Products change - check each vendor's own site for specifics.
You'd rather not run any infrastructure and you need revenue by source, not just pageviews - paste one line and it's live.
You want a free, open-source, self-hosted analytics tool and don't mind running it yourself, and revenue attribution isn't the point.
One line on your site. No cookie banner, no signup to try. Clicked reads the ad pixels and cart you already have and shows revenue, conversions and conversion rate by source - live.
A free, open-source, cookieless analytics tool you self-host. Lightweight and privacy-friendly, and free if you run it yourself - but it's a pageview dashboard, and you own the hosting and maintenance.
Best for: Developers who are happy to self-host, want an open-source cookieless tool, and are fine trading maintenance effort for a free, private pageview dashboard.
Umami is free if you self-host it (you cover the hosting). Clicked is free to start with no signup and nothing to host. The trade-off is ownership versus convenience: Umami you run yourself, Clicked runs for you.
No - Umami is a pageview and event dashboard, not a revenue-attribution tool. Clicked is built specifically to show revenue, conversions and conversion rate by traffic source.
Money-first analytics for stores and anyone buying traffic. Know what pays, skip the cookie banner.