Clicked and Hotjar are different kinds of tool, and it's worth saying so plainly. Hotjar shows you how people behave on a page - heatmaps, session replays, surveys - which is invaluable for conversion-rate work. Clicked shows you which traffic sources produce revenue and conversions. If you're optimising a page, Hotjar; if you're deciding where your ad budget should go, Clicked. They complement each other more than they compete.
| Clicked | Hotjar | |
|---|---|---|
| Revenue & conversions by source | Yes | No |
| Free plan | Yes10k/mo free | Yesfree tier |
| Cookieless · no consent banner | Yes | No |
| Try without signing up | Yes | No |
| Open source | No | No |
| Self-hostable | No | No |
| Built for | Revenue & conversions by source, for stores and anyone buying traffic | On-page behaviour & user feedback |
Competitor details are our reading of each product at the time of writing, kept to broad, stable facts. Products change - check each vendor's own site for specifics.
You want to know which traffic actually makes money, by source, without cookies. Hotjar and Clicked answer different questions and work well side by side.
You want to understand why people behave the way they do on a page - through heatmaps, replays and surveys - rather than which sources drive revenue.
One line on your site. No cookie banner, no signup to try. Clicked reads the ad pixels and cart you already have and shows revenue, conversions and conversion rate by source - live.
The best-known heatmap, session-recording and on-site survey tool. Excellent for understanding on-page behaviour and gathering qualitative feedback. Like other behaviour tools it's built around how people use a page - not which traffic sources drive revenue - and it uses cookies.
Best for: Teams doing conversion-rate optimisation who want heatmaps, session recordings and on-site surveys to understand and improve individual pages.
Only if what you actually want is revenue-by-source analytics rather than heatmaps and recordings. Hotjar shows how people behave on a page; Clicked shows which traffic makes money. If you need the behavioural side - heatmaps, replays, surveys - keep Hotjar. If you're trying to see which channels pay, Clicked is the better tool. They pair well.
Not really - Hotjar is built for on-page behaviour and feedback, not traffic-source revenue attribution. Clicked is built specifically to show revenue and conversion rate by source, from the pixels and cart you already have.
For heatmaps and recordings, Microsoft Clarity is a strong fully-free option. If what you really want is to know which traffic converts, Clicked has a free plan too - it's just answering a different question than Hotjar.
Money-first analytics for stores and anyone buying traffic. Know what pays, skip the cookie banner.