Microsoft Clarity is a great free heatmap and session-replay tool. People look elsewhere when they want traffic and revenue analytics rather than on-page behaviour, a cookieless option, or a tool that shows which sources actually convert. Note that most 'alternatives' here answer a different question than Clarity does - so match the tool to what you're trying to learn.
If you're leaving Microsoft Clarity because you want to know which traffic actually makes money, that's the whole point of Clicked - revenue, conversions and conversion rate by source, from one line of code, no cookie banner, free to start. It won't replace Microsoft Clarity's heatmaps and recordings; it answers the money question the others make you guess at.
Try Clicked freeClicked, Microsoft Clarity and the main alternatives, on the things that decide it.
| Tool | Revenue by source | Cookie- less | Free plan | Open source |
|---|---|---|---|---|
Clickedthis is us Revenue by source | Yes | Yes | Yes10k/mo free | No |
Microsoft Clarity Free heatmaps & session replay | No | No | Yesfully free | No |
Hotjar Heatmaps, recordings & surveys | No | No | Yesfree tier | No |
Google Analytics Free pageview, session & event analytics | Some | No | Yesfree | No |
Plausible Privacy-first pageview analytics | Some | Yes | Notrial only | Yes |
Fathom Analytics Privacy-first pageview analytics | Some | Yes | Notrial only | No |
Matomo Open-source, full-featured GA replacement | Some | Some | Someself-host | Yes |
Competitor details are our reading of each product at the time of writing, kept to broad, stable facts. Products change - check each vendor's own site for specifics.
The best-known heatmap, session-recording and on-site survey tool. Excellent for understanding on-page behaviour and gathering qualitative feedback. Like other behaviour tools it's built around how people use a page - not which traffic sources drive revenue - and it uses cookies.
Clicked vs Hotjar →The default analytics tool, used almost everywhere. Free and deep - but GA4 is complex, relies on cookies (so it needs a consent banner in the EU), and is built around sessions and events rather than the revenue each traffic source actually brings in.
Clicked vs Google Analytics →A clean, lightweight, open-source and cookieless analytics tool focused on simple traffic stats. Privacy-friendly and pleasant to use - but built around pageviews and visitors, with revenue attribution as a lighter add-on rather than the core.
Clicked vs Plausible →A fast, elegant, cookieless analytics tool in the same privacy-first family as Plausible. GDPR-friendly and simple by design - focused on visits and events rather than the revenue each source drives.
Clicked vs Fathom Analytics →The most complete open-source Google Analytics replacement. Self-host it for full data ownership or use their cloud. Powerful and GA-like - which also means it's heavier to run, configure and maintain than a drop-in tool.
Clicked vs Matomo →A deliberately minimal, cookieless analytics tool for a clean high-level view of your traffic. Privacy-first and easy - not built around per-source revenue.
Clicked vs Simple Analytics →One line on your site. No cookie banner, no signup to try. Clicked reads the ad pixels and cart you already have and shows revenue, conversions and conversion rate by source - live.
Not exactly - they do different jobs. Clarity gives you heatmaps and session recordings of on-page behaviour; Clicked gives you revenue and conversions by traffic source. If you specifically want to know which ads and channels make money, Clicked is the better fit; if you want to watch how people use a page, keep Clarity. Many teams use both.
Yes, Clarity is fully free. Clicked also has a free plan (10,000 pageviews a month, no card), so cost isn't the deciding factor between them - what you're trying to learn is. Clarity answers 'how do people behave here', Clicked answers 'which traffic pays'.
No - Clarity is a behaviour tool (heatmaps and recordings), not a revenue-attribution tool. Clicked is built specifically to show revenue, conversions and conversion rate by traffic source.
Money-first analytics for stores and anyone buying traffic. Know what pays, skip the cookie banner.