Google Analytics is free and powerful, but GA4's complexity, its reliance on cookies and consent banners, and its session-and-event focus send a lot of people looking for something simpler or more revenue-focused. The tools below are the strongest alternatives - each is genuinely good at something different, so we've said plainly who each one suits.
If you're leaving Google Analytics because you want to know which traffic actually makes money, that's the whole point of Clicked - revenue, conversions and conversion rate by source, from one line of code, no cookie banner, free to start. It won't replace Google Analytics for deep general reporting; it answers the money question the others make you guess at.
Try Clicked freeClicked, Google Analytics and the main alternatives, on the things that decide it.
| Tool | Revenue by source | Cookie- less | Free plan | Open source |
|---|---|---|---|---|
Clickedthis is us Revenue by source | Yes | Yes | Yes10k/mo free | No |
Google Analytics Free pageview, session & event analytics | Some | No | Yesfree | No |
StatCounter Classic visitor stats & logs | No | No | Yesfree tier | No |
Plausible Privacy-first pageview analytics | Some | Yes | Notrial only | Yes |
Fathom Analytics Privacy-first pageview analytics | Some | Yes | Notrial only | No |
Matomo Open-source, full-featured GA replacement | Some | Some | Someself-host | Yes |
Simple Analytics Privacy-first, minimal analytics | No | Yes | Nopaid only | No |
Competitor details are our reading of each product at the time of writing, kept to broad, stable facts. Products change - check each vendor's own site for specifics.
One of the oldest web analytics tools - a visitor counter and log-style stats service from the early web. Simple, familiar traffic and visitor tracking. Dependable, but dated next to modern tools, and built around visits rather than revenue by source.
Clicked vs StatCounter →A clean, lightweight, open-source and cookieless analytics tool focused on simple traffic stats. Privacy-friendly and pleasant to use - but built around pageviews and visitors, with revenue attribution as a lighter add-on rather than the core.
Clicked vs Plausible →A fast, elegant, cookieless analytics tool in the same privacy-first family as Plausible. GDPR-friendly and simple by design - focused on visits and events rather than the revenue each source drives.
Clicked vs Fathom Analytics →The most complete open-source Google Analytics replacement. Self-host it for full data ownership or use their cloud. Powerful and GA-like - which also means it's heavier to run, configure and maintain than a drop-in tool.
Clicked vs Matomo →A deliberately minimal, cookieless analytics tool for a clean high-level view of your traffic. Privacy-first and easy - not built around per-source revenue.
Clicked vs Simple Analytics →A free, open-source, cookieless analytics tool you self-host. Lightweight and privacy-friendly, and free if you run it yourself - but it's a pageview dashboard, and you own the hosting and maintenance.
Clicked vs Umami →One line on your site. No cookie banner, no signup to try. Clicked reads the ad pixels and cart you already have and shows revenue, conversions and conversion rate by source - live.
There's no single best - it depends what you need. For a simple, private pageview dashboard, Plausible or Fathom are excellent. For a full self-hosted GA replacement, Matomo. For seeing which traffic actually makes you money without a cookie banner, Clicked. Match the tool to the job rather than chasing a universal winner.
Yes. Umami is free if you self-host it, Matomo is free self-hosted, and Clicked is free to start with no signup required. Most privacy-first hosted tools like Plausible and Fathom are paid but inexpensive.
The three most common reasons are GA4's steep learning curve and reporting changes, the cookie-consent banner GA requires in the EU, and data-privacy concerns about sending visitor data to Google. Store owners also find GA slow to answer the one question they care about: which source is actually driving revenue.
The cookieless ones - Clicked, Plausible, Fathom, Simple Analytics and Umami - don't require a consent banner because they don't store cookies or persistently identify visitors. Google Analytics does use cookies, so it needs consent in the EU.
Money-first analytics for stores and anyone buying traffic. Know what pays, skip the cookie banner.