Find the exact ROAS you need to stop losing money, from your profit margin - plus the matching break-even ACoS and max cost per acquisition. Free and private.
Break-even ROAS = 1 ÷ Profit margin · Max CPA = AOV × Profit margin
Clicked reads the ad pixels and cart you already have and shows real revenue, conversions and BREAK-EVEN ROAS by source - live, from one line on your site. No cookie banner, no signup to try.
Break-even ROAS is the return on ad spend at which your ads exactly cover their cost - below it you lose money, above it you profit. It's the single most useful number for judging campaigns, and it's set entirely by your profit margin: the thinner your margin, the higher the ROAS you need. Enter your margin (and optionally your average order value) to see your break-even line.
Divide 1 by your profit margin expressed as a decimal. A 40% margin gives a break-even ROAS of 1 ÷ 0.40 = 2.5x. Any ROAS above 2.5x is profit; below it, you're paying to lose money.
Use your true contribution margin - price minus product cost, shipping, payment fees and any per-order costs - not just the retail markup. Using an inflated margin makes your break-even ROAS look easier than it is and quietly loses money.
A 'good' ROAS is meaningless without your margin. Break-even ROAS turns your economics into one clear line you can hold every campaign to. Clicked shows your actual blended ROAS by source so you can see which channels clear that line.
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