Cloudflare Web Analytics is a free, cookieless traffic overview. People look for an alternative when they want more than basic pageview counts - deeper insight, behaviour data, or analytics that connect traffic to revenue. Here's how the main options compare.
If you're leaving Cloudflare Web Analytics because you want to know which traffic actually makes money, that's the whole point of Clicked - revenue, conversions and conversion rate by source, from one line of code, no cookie banner, free to start. It won't replace Cloudflare Web Analytics for deep general reporting; it answers the money question the others make you guess at.
Try Clicked freeClicked, Cloudflare Web Analytics and the main alternatives, on the things that decide it.
| Tool | Revenue by source | Cookie- less | Free plan | Open source |
|---|---|---|---|---|
Clickedthis is us Revenue by source | Yes | Yes | Yes10k/mo free | No |
Cloudflare Web Analytics Free, privacy-first pageview analytics | No | Yes | Yesfully free | No |
Plausible Privacy-first pageview analytics | Some | Yes | Notrial only | Yes |
Fathom Analytics Privacy-first pageview analytics | Some | Yes | Notrial only | No |
Simple Analytics Privacy-first, minimal analytics | No | Yes | Nopaid only | No |
Clicky Real-time web analytics | Some | Some | Yes1 site free | No |
Google Analytics Free pageview, session & event analytics | Some | No | Yesfree | No |
Competitor details are our reading of each product at the time of writing, kept to broad, stable facts. Products change - check each vendor's own site for specifics.
A clean, lightweight, open-source and cookieless analytics tool focused on simple traffic stats. Privacy-friendly and pleasant to use - but built around pageviews and visitors, with revenue attribution as a lighter add-on rather than the core.
Clicked vs Plausible →A fast, elegant, cookieless analytics tool in the same privacy-first family as Plausible. GDPR-friendly and simple by design - focused on visits and events rather than the revenue each source drives.
Clicked vs Fathom Analytics →A deliberately minimal, cookieless analytics tool for a clean high-level view of your traffic. Privacy-first and easy - not built around per-source revenue.
Clicked vs Simple Analytics →A long-running real-time web analytics tool with a loyal following. Straightforward traffic stats - visitors, pages, referrers - with heatmaps and uptime monitoring available. A classic pageview analytics tool rather than a revenue-by-source view.
Clicked vs Clicky →The default analytics tool, used almost everywhere. Free and deep - but GA4 is complex, relies on cookies (so it needs a consent banner in the EU), and is built around sessions and events rather than the revenue each traffic source actually brings in.
Clicked vs Google Analytics →The most complete open-source Google Analytics replacement. Self-host it for full data ownership or use their cloud. Powerful and GA-like - which also means it's heavier to run, configure and maintain than a drop-in tool.
Clicked vs Matomo →One line on your site. No cookie banner, no signup to try. Clicked reads the ad pixels and cart you already have and shows revenue, conversions and conversion rate by source - live.
Cloudflare Web Analytics is fully free, and Clicked has a free plan too (10,000 pageviews a month, no card). The difference isn't cost - it's what you get. Cloudflare shows a basic traffic overview; Clicked shows revenue and conversions by source.
No. Clicked is one line of code that works on any site, whether or not you use Cloudflare. Cloudflare Web Analytics is tied to their platform; Clicked isn't.
Yes - both Cloudflare Web Analytics and Clicked are cookieless and avoid persistently identifying visitors, so neither needs a consent banner.
Money-first analytics for stores and anyone buying traffic. Know what pays, skip the cookie banner.